What’s the Buzz About B Corp Certification? Why You Should Care!

Hey there conscious consumers! 💚

Have you ever strolled through your local store or browsed online and come across a label that says “B Corp Certified”? Today we're diving into the wonderful world of B Corporations and why they matter - both to you and the planet!

Recently I went for a morning with Fat Face, the largest European B-Corp Certified Clothing brand. We got so much insight into what is B-Corp that I decided I wanted to share some of that with you! So here goes…

B Corp certification isn’t just a trendy badge that companies slap on their products to appear more wholesome. In fact, it’s quite the opposite! B Corps are companies that have passed a rigorous assessment to prove they meet high standards of social and environmental performance, accountability, and transparency. Think of it as a gold star for businesses that are doing good.

Founded by the nonprofit B Lab in 2006, the B Corp movement aims to shift the focus of business from pure profit-making to also considering the greater good. To become certified, companies must score at least 80 out of 200 points on the B Impact Assessment, which evaluates everything from their treatment of workers to their environmental impact and community engagement. It’s not a walk in the park!

There’s 5 main focal points in the assesment which should help you understand why it’s such a great way to decide whether a brand is as ethical as you may want to shop:

Social Responsibility and Ethical Standards

When you see that B Corp label, you can be confident that the company is committed to treating people and the planet well. B Corps make it a priority to create positive social and environmental impacts through their operations. This can include fair labor practices, sourcing sustainable materials, and engaging in community initiatives.

Transparency and Accountability

Let’s face it: many brands make lofty claims without any real backing. But B Corps must meet strict transparency standards. They report on their impact and commit to continuous improvement. When you buy from B Corps, you know exactly what you're supporting, and that gives you the power to make informed choices about where your hard-earned cash goes.

Community Focus

Many B Corps are deeply rooted in their communities, actively working to uplift the people around them. From supporting local suppliers to committing a portion of profits to causes they care about, these companies are dedicated to making a real difference.

Environmental Stewardship

B Corps strive to reduce their environmental footprint. They often implement sustainable practices such as reducing waste, conserving energy, and promoting biodiversity. When you shop with these brands, you’re choosing to support a healthier planet.

Empowering Consumers

Every time you choose to purchase from a B Corp, you’re voting with your wallet. This sends a message that businesses should prioritise people and the planet alongside profits. More and more companies are taking note and striving to meet these higher standards, and together, we can create a market that values sustainability and social good!

Ready to make your shopping choices even more impactful? Finding B Corp certified brands is easier than you might think! Head over to the official B Corporation website (bcorporation.net) to explore their list of certified companies. Whether you’re buying beauty products, clothing, food, or even gadgets, there’s likely a B Corp that fits the bill!